Disney Plus plant, Künstliche Intelligenz für kreative Formate und interaktive Elemente zu nutzen.
In Kürze
- Aktive Nutzerbeteiligung durch eigene Video-Clips
- Zusammenarbeit mit Epic Games für neue Formate
- Disney Plus als Handelsplattform für Reisen
Disney’s Ambitious Plans for Disney Plus
Disney has big plans for the future of its streaming platform, Disney Plus, and is focusing on Artificial Intelligence (AI). Bob Iger, the company’s CEO, announced during a financial report that Disney wants to leverage AI to develop new, creative formats. The idea is for users not only to consume content passively but also to become active by creating their own short video clips.
The Potential of AI
Disney sees the potential of AI as a key to making the platform even more attractive. They are also considering interactive elements reminiscent of games. A collaboration with Epic Games, the creators of the popular game Fortnite, could open up exciting new possibilities.
Disney Plus as a Commerce Platform
Another interesting aspect is the vision of using Disney Plus as a commerce platform. For instance, subscribers could plan and book trips to Disney parks directly through the platform. Despite a recent price increase, Disney has managed to boost its subscriber numbers in North America to an impressive 59.3 million. This indicates that users continue to have a strong interest in the offerings.
With these developments, Disney Plus could gain even more significance in the streaming landscape and offer its subscribers a unique experience.
Quellen
- Quelle: Disney
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