Adobe hat mit dem LLM Optimizer ein neues Tool vorgestellt, das Unternehmen hilft, in der KI-gesteuerten Suche sichtbarer zu werden.
In Kürze
- Tool analysiert Markenpräsenz in KI-Suchergebnissen
- Optimierung von Inhalten für bessere Sichtbarkeit
- Integration in die Adobe Experience Cloud für Marketingstrategien
Adobe’s New Tool: LLM Optimizer
Adobe has launched a new tool called the LLM Optimizer to help businesses become more visible in the world of AI-driven search. The way we search for information online has fundamentally changed due to AI systems like ChatGPT or Claude. Instead of traditional search engines, AI-powered systems are now at the forefront, and this is where Adobe’s latest tool comes into play.
Functionality of the LLM Optimizer
The LLM Optimizer analyzes how often and in what context a brand or text appears in the results of these AI searches. The tool highlights how content can be optimized to be better considered in the responses of AI systems. In a time when traditional search engine optimization (SEO) is losing significance, it becomes increasingly important to understand how AI models process and display information. Adobe refers to this new approach as Generative Engine Optimization.
Comprehensive Analysis for Competitive Advantage
Another advantage of the LLM Optimizer is that it not only considers one’s own web presence but also includes external sources like forums or encyclopedias in the analysis. This comprehensive view is crucial to avoid falling behind in the digital competition. The information and action options gained are of great importance for companies to adjust their strategies and increase their visibility.
Integration with Adobe Experience Cloud
In combination with the Adobe Experience Cloud, the Optimizer enables the insights from AI analysis to be translated into concrete marketing strategies. Adobe is thus setting new standards in AI-based marketing. Since the response of an AI assistant usually consists of only a single source, this approach fundamentally differs from traditional search engines, which often deliver numerous results. Those who quickly understand and strategically use the functionality of LLMs can position themselves better in the digital space in the long term.
Quellen
- Quelle: Adobe
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